Paul And Babe Get The Ax

At least for now.

A little time off for the beleaguered Paul and Babe.

Spokes-legends Paul Bunyan and Babe the Blue Ox are getting a break from the quirky commercial campaign to encourage Minnesotans to get health insurance coverage through MNsure, the state’s online marketplace.

Instead, real people are being called on for a new TV and radio ad campaign, MNsure announced in a news release today. The new ads profile two individuals and a couple who own a small business, all of whom say they turned to MNsure and were rewarded with significant savings.

The TV commercials began today and run through March 24 and will appear on more than 60 stations, the news release said. But if you don’t want to wait for one of the commercials to show up on your TV, you can take a look here:

The timing is significant. This year’s final deadline to enroll in individual plans is March 31.


If you want really affordable health care, you could move to Iowa City, Iowa.

So says the website, which placed Iowa City at the top of its Top Ten Cities for Affordable Health Care, 2014.

The website used a wide array of criteria to make its choices, with an emphasis on low health care spending; good access to hospitals, doctors and other providers; and an excellent quality of life.

Only one Minnesota city made the top 10: Mankato, which ranked third.

Here’s the list:

1. Iowa City, Iowa

2. Morgantown, W.Va.

3. Mankato, Minn.

4. Portland, Maine

5. Hartford, Conn.

6. Charlottesville, Va.

7. Albany, N.Y.

8. Lincoln, Nebr.

9. Grand Rapids, Mich.

10. Burien, Wash.

Contact John Lundy at


1 Response

  1. carla

    That entire ad campaign was a huge disgrace to MN and Paul and Babe in my eyes. The commercials were so incredibly stupid that I really felt they made us look bad. I remember a poll asking what they should use as part of the ad and couldn’t believe the options – Maybe a small piece of the outcome of this defunct insurance comes from this strange advertising. Just my opinion!

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